DUBAI LEADING TECHNOLOGIES LLC (DLT) PARTNERS WITH B3 INTERNATIONAL TO BRING HIGH QUALITY COPPER AND OPTICAL FIBRE CABLES TO THE UAE MARKET

• B3 International (B3) and Dubai Leading Technologies have signed a strategic business partnership establishing DLT as distributor of B3 International in the UAE market.
• Middle East Homeland and Commercial Security market expected to reach $25.3 billion by 2022. Company is well positioned to exploit potential.

Dubai Leading Technologies (DLT) has announced an exclusive partnership with B3 International, a leading Italian manufacturer of copper and optical fibre cables, to meet the cabling solutions needs of the UAE market.

Founded in 2005, UAE home-grown company DLT is a security and proximity solutions specialist, headquartered in Dubai with a showroom in Abu Dhabi. The company has grown exponentially in the last three years due to its commitment in bringing world class solutions to the UAE market. It is the largest distributor in the UAE for leading security solutions specialist, Dahua Technology, with whom it partners to provide surveillance cameras and ancillaries across a range of public and private sector projects, via Channel Partners and System Integrators.

The Middle East Homeland and Commercial Security market is expected to reach $25.3 billion by 2022, a rise from $12.2 billion in 2018, with the Commercial Security market projected to be $5.6 billion by 2022, more than double its value in 2017. DLT is well positioned to respond to the growing market needs.

During the COVID 19 pandemic the company saw its turnover grow significantly as it was able to provide sophisticated smart thermal cameras and contactless access solutions to public buildings, retail and hospitality outlets, in line with the UAE government’s goal of protecting its citizens.

B3 International has built a reputation as a manufacturer of a wide range of high quality cables, including Paired Cables, Multi Conductor Cables, Fire Alarm Cables, Fire Resistant Cables, Coaxial Cables, Data Cables, Instrumentation Cables, and Optical Fibre Cables, the latter due to be launched in 2021.

B3 is headquartered in Milan, Italy, from where it operates its manufacturing, and has a satellite operation in Dubai Airport FreeZone. B3’s products have been used across a wide variety of prominent mega projects in the Middle East, including in the UAE, Bluewaters Wharf Island, Al Habtoor City, Museum of the Future, Mobility and Opportunity Pavillions at Expo 2020, and elsewhere, Foundation FIFA Stadium, Qatar and The Kingdom Tower, Saudi Arabia, amongst others.

DLT’s Director, Rangarajan Narayanan commented: “We are very pleased to tie up with B3 International as a national distributor within the UAE - a great testament to the strength of our customer relationships, which have developed over many years. B3 was extremely innovative and flexible in manufacturing cables exclusive to our customer’s requirement, so we are confident that we are joining hands with the right partner. B3 provides high quality products at an extremely competitive price, combined with their innovative manufacturing and sensitivity to customer needs, all of which will majorly benefit our current and future customers. We are looking forward to a successful and long lasting relationship.”

Mohammad Moghrabi of B3 International added: “We appointed DLT because they have an excellent track record in providing advanced and innovative systems to a range of leading private and public sector organisations. They are a highly motivated team with a vision to bring the best products to the UAE market and who showed real enthusiasm for our product range. We know that they can offer a holistic and thorough approach for us, right from the marketing of our products through appropriate channels to the project fulfilment. We are looking forward to working closely with them to increase our footprint across the Middle East region.”